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April, 2011Archive for
An Association for Admissions Professionals
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Leadership
Professional development is important for today’s independent school admissions, enrollment or marketing director. The following are some resources that might be of interest to you that are provided by the Association of Independent School Admissions Professionals (AISAP). AISAP is the only organization of its kind—providing professional development for admissions professionals at independent and faith-based schools. The […]
Developing Your School’s Word of Mouth Marketing Plan
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Word of Mouth Marketing
The number one way that a parent discovers your school is through word of mouth. The prospective parent will hear about your school through a friend, current parent, alumnus or someone else that is connected with your school. The bottom line is that people will talk and they will talk about your school. A parent […]
Six Books Every School Leader Should Read on Marketing
- rick.newberry@enrollmentcatalyst.com
- Blog,Leadership,Marketing
It’s hard to believe that summer is quickly approaching and the students will soon be on summer vacation. Summer brings the opportunity for reading and reflection. I like to read, especially now that I can quickly and easily download a book on my Amazon Kindle. Yesterday I presented a webinar on best practices in marketing to about […]
The Head of School as Chief Marketer and Storyteller
- rick.newberry@enrollmentcatalyst.com
- Blog,Internal Marketing,Leadership,Marketing,Word of Mouth Marketing
Marketing begins at the top. Current parents and prospective parents want to hear from the head of school. Not only do they want to hear news, they want to hear stories about your school. The Head of School is the chief storyteller for your school. “The leader’s role in the organization can be that of […]
Six Ways to Market Your School Through Your Parents
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Word of Mouth Marketing
Whenever I conduct focus groups or a survey at a school to help develop a marketing plan, I always ask the parents how they first heard about the school. Their answer is consistently through the referral of someone else—typically your current parents. Your current parents are the most important marketers for your school. The following […]
Going Mobile with School Marketing
- rick.newberry@enrollmentcatalyst.com
- Blog,Web-based Marketing Strategies,Website
Just the other day I was walking through the mall and saw a new store: Best Buy Mobile. I decided to browse through the specialized and much smaller mall version to see what they had to offer. I found three rows of cell phones and smart phones and a row of tablets. It’s amazing to see […]
New Corporate Partnership with Christian Schools International (CSI)
Rick Newberry and Enrollment Catalyst is pleased to announce a new partnership with Christian Schools International (CSI) as a corporate partner. Enrollment Catalyst will be the featured enrollment and marketing services provider for CSI schools. As stated on their website, “Christian Schools International strives to create innovative, ‘win-win’ solutions for both the ‘Corporate Partners Network’ […]
It’s More Than a Pretty Website
- rick.newberry@enrollmentcatalyst.com
- Blog,Web-based Marketing Strategies,Website
Website design is very important for private schools. Your school’s website is the first impression that your prospective parents will see and it’s critical for your site to be well-designed and user-friendly. However, not only is it important for your website design to be attractive and compelling, there is a lot of work that should […]