February, 2012Archive for

Conferences for Marketing and Admissions Leaders

Conferences for Marketing and Admissions Leaders

I believe private school marketing and admissions directors should pursue professional development opportunities. It is important to continue to learn in your profession. By attending conferences and workshops you will have opportunities to learn best practices, hear ideas that have worked in other schools and organizations, and network with your peers.  I want to share with you […]

Using Facebook Sponsored Stories to Market Your School

Using Facebook Sponsored Stories to Market Your School

If you haven’t set up some Facebook ad campaigns for your school, you should. The process is rather simple and follows an intuitive process for setting up your ads. One of my favorite Facebook ad options is the sponsored stories page-like and post-post ads. Think of sponsored stories as a way to facilitate word-of-mouth to […]

The Ideal Campus Visit

The Ideal Campus Visit

Sometimes it is the little things that make a big difference.  Most prospective parents looking at your school are also touring a couple of other schools in your community. While you certainly want to sell your total school experience, including the academic program, community environment, athletics and the arts, it might be the little things […]

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