September, 2012Archive for

Getting Found Online — The Case for SEO for your School’s Website

Getting Found Online — The Case for SEO for your School’s Website

Investing in a high quality website is one of the most important marketing initiatives and budget priorities you should make at your school. Your website is more important that any printed piece, advertisement or any other marketing strategy. What’s interesting about this investment in a website is how schools and the marketing companies that design […]

Enrollment Growth at Lakeland Christian School in 2012-13

Enrollment Growth at Lakeland Christian School in 2012-13

Over the past decade, enrollment growth at Lakeland Christian School (LCS) had surged to 1,110 students, while an eye-opening $23 million had been dedicated to facility expansion. As with many private schools across the United States, however, LCS’s steady growth proved no match for the rapidly decelerating economy. In 2011-12, LCS’s enrollment had declined to […]

Seven Blogging Lessons for Marketing Your Private School

Seven Blogging Lessons for Marketing Your Private School

As you think about the power of blogging for your school, I wanted to share with you some advice based on what I have experienced and seen in the marketing strategies of private schools. First, to be effective in blogging, a new article should be written and published at least once a week on the […]

Five Reasons to Start a Blog on Your School’s Website

Five Reasons to Start a Blog on Your School’s Website

I’ve been blogging now for just over a year. When I first started I really didn’t know what I was doing. I just jumped in and started writing. My goal was to try to write a blog post once a week. And, for the most part, I have been able to keep up with that […]

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