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January, 2013Archive for
Four New Schools Partner with Enrollment Catalyst
In the month of January, four schools selected Enrollment Catalyst to help them in their enrollment and marketing effort. Enrollment Catalyst continues to expand its partnership with school leaders across the country.
Utilizing Parent Ambassadors to Expand Your School’s Admissions Staff
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Marketing
Do you feel like you are always running out of time? Do you feel overwhelmed when you look at your lengthy to-do list? Let’s face it, you only have so much time to accomplish everything on your list. From giving tours to answering parent questions on the phone to keeping your school’s Facebook page updated, life […]
Automatic Re-Enrollment — Could this Strategy Work at Your School?
- rick.newberry@enrollmentcatalyst.com
- Blog,Re-Enrollment,Retention
There has been something about re-enrollment that has bothered me ever since I was head of school 12 years ago. Isn’t it ironic that we ask our parents every year to tell us if they will be enrolling for the next school year? Why do we ask all of our parents to re-enroll when most […]
Calvin Christian School Grows Enrollment 10% in 2012-13
Calvin Christian School has been educating students in South Holland, IL, a south suburb of Chicago, for over 100 years. As a member school of Christian Schools International (CSI), Calvin Christian is one of its oldest schools in the U.S. Randy Moes, principal of Calvin Christian, contacted Dr. Rick Newberry in December, 2011. Randy was […]
Retention, Re-Recruitment, Re-Enrollment — Keeping Your Families Enrolled
- rick.newberry@enrollmentcatalyst.com
- Blog,Re-Enrollment,Retention
Your retention rate is a key indicator to the overall health of your school. It is a reflection of your parent’s satisfaction and their continued loyalty to re-commit their investment in your school. Because of this, what happens during re-enrollment is critical to the overall success of your school next year and beyond. January is one of […]
Facebook’s Three-fold Purpose for your School and 10 Ideas to Try
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Web-based Marketing Strategies
Whether you like it or not, Facebook is a great place to connect your current and prospective parents to your school. Facebook has a three-fold purpose in your school’s marketing strategy. First, Facebook can be a great place to tell the story of your school. Marketing and Admissions Directors that only focus on highlighting events […]
Enrollment Turnaround at Northside Christian Academy
It’s hard to believe that the enrollment at a school could decline so rapidly. Yet it did for Northside Christian Academy in Charlotte, NC. From a high of around 800 students, to a low of 385 students just a couple of years ago, NCA lost over half of its enrollment in a decade. While there […]
Word of Mouth Marketing Resources for Private Schools
- rick.newberry@enrollmentcatalyst.com
- Blog,Word of Mouth Marketing
As we know, word of mouth is the number one way that prospective parents find out about a school. However, most school leaders don’t have an effective word of mouth marketing plan. Ironic, isn’t it? Andy Sernovitz, in his book entitled Word of Mouth Marketing, defines this as “Giving people a reason to talk about […]
13% Enrollment Growth at The Canterbury School of FL
Last year Mac Hall, head of school at The Canterbury School of Florida, contacted Dr. Rick Newberry, President of Enrollment Catalyst, to discuss his private school’s enrollment and marketing challenges. As a private, Episcopal school, Canterbury provides an outstanding college prep education for students in St. Petersburg, FL. However, for the past several years, the […]
Helping Schools Grow — Blogging, Speaking, Assessing, Planning and Coaching
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Marketing,School Growth
It’s hard to believe that another year has come and gone. New Year’s is always a good time to reflect and to plan ahead. My passion is to help schools grow in their enrollment and to increase their influence in their respective communities. Through Enrollment Catalyst, I am thankful that I have this opportunity to […]