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February, 2013Archive for
Real Life Christian Academy Experiences 15% Enrollment Growth
I have known Dr. Steve Long, Administrator at Real Life Christian Academy in Clermont, FL, for several years. Steve has attended many of my workshops that I presented at several ACSI Conventions as well as at the RenWeb Power User’s Conference. Based on this relationship and his need to grow the enrollment at RLCA, Steve reached out […]
Utilizing the Power of Brand Advocates to Market Your School
- rick.newberry@enrollmentcatalyst.com
- Blog,Word of Mouth Marketing
Word of mouth is the number one way that prospective parents discover your school. It is the power of a referral that will drive your enrollment success more than any advertising campaign you can develop. The key to word of mouth marketing is to harness the power of your parents—your brand advocates. Because of this, […]
Dr. Rick Newberry to Speak at Several School Conferences in 2013
Dr. Rick Newberry, President of Enrollment Catalyst, will be speaking at several conferences in 2013. He will be speaking on marketing and enrollment strategies that work for independent and faith-based schools. Plan now to attend one of these upcoming conferences: AISAP Summer Institute – For the second year, Rick will one of the faculty members at […]
How One School Launched a Parent Ambassador’s Program
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Marketing,Retention,Word of Mouth Marketing
I began working with Lane Rice, Director of Admission, and Eric Cook, Headmaster, at Covenant Classical School www.covenantfw.org) in Fort Worth, TX, last July. In our discussions, I recommended that they launch a Parent Ambassador’s Program to expand their reach and to increase word of mouth. The following blog post is a recent interview with […]
School Marketing Lessons From My Visit to the Apple Store
I remember when Apple computers first came out. I was in high school and we had an Apple IIe in one of my classes. During lunch and breaks, we would gather around the computer and play games. I don’t remember exactly what games we played but it is nothing like the games that my boys […]