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July, 2013Archive for
A Conversation with Lane Rice About Word of Mouth Marketing
- rick.newberry@enrollmentcatalyst.com
- Blog,Word of Mouth Marketing
During the past year, Lane Rice has served as the Director of Admissions at Covenant Classical School in Fort Worth, TX. She has worked alongside of Eric Cook, Head of School, to grow the school’s enrollment through a focused “grassroots” effort with their parents. I have had the opportunity to coach her through my Enrollment […]
A Conversation with Matt Pulley About Word of Mouth Marketing
- rick.newberry@enrollmentcatalyst.com
- Blog,Word of Mouth Marketing
Word of Mouth Marketing, or as I call it—WOMbound Marketing—is the key ingredient for your school’s marketing strategy. A couple of months ago, two independent school admissions leaders chose to attend WOMM-U (Word of Mouth Marketing University) sponsored by WOMMA (Word of Mouth Marketing Association) in Chicago. Both of these leaders understand the power of […]