August, 2019Archive for

Holy Trinity Episcopal Academy’s Steady Enrollment Growth

  In 2016, Michelle Salyer, director of marketing and communications at Holy Trinity Episcopal Academy in Melbourne, FL, reached out to me to discuss her school’s needs. The school’s enrollment had experienced decline. As a result of our partnership through my Enrollment Catalyst Program and the focused work of the HTEA team, the enrollment has […]

Word of Mouth is Not an Elevator Pitch

It happens often when I am at a school. A board member or administrator will suggest that they need to develop their elevator pitch. The underlying tone behind this suggestion is that they want to come up with a message that they teach everyone to say. Let’s think about this concept for a moment. If […]

Developing Your School’s Enrollment and Marketing Plan

6 New Parent Marketing Strategies to Implement

It’s hard to believe that the start of another school year is here. I love the new beginning of a school year. This is the time when you are able to celebrate the success of your new family and student recruitment efforts. From first day of school pictures to back-to-school nights, the energy for the […]