October, 2019Archive for

Making the Connection Between School Growth and Healthy Boards

10 Content Strategies (+1 Brand New One) Proven to Drive Enrollment Growth

Five Leadership Practices that Affect Enrollment

While there are many factors that affect enrollment, I believe that leadership is one of the most important. I have had the opportunity to work with hundreds of school leaders. Some of these leaders have excelled while others haven’t been able to move their school forward. On Thursday, October 24 at 1pm EDT, Dennis Chapman, […]

It’s Time to Measure Your School’s Net Promoter Score

We know that word of mouth is the number one way that prospective parents first learn about your school. In order for positive word of mouth to occur, parents must be talking about your school in a positive way. This is the foundation of your enrollment and marketing plan. Did you know that there is […]

Webinar: The Role of the Head in Leading School Growth

Dennis Chapman just recently completed his first year as Head of School at The Village School of Naples, FL. I have known Dennis for many years and have followed his successful educational leadership journey. I had the opportunity to work with Dennis and his team this past year in my Enrollment Catalyst Program. During this […]

From Word of Mouth to the Web

The marketing landscape has changed significantly in the past couple of decades. We have moved from a traditional approach of advertising our schools to a focus on inbound marketing. The Web has brought new opportunities for storytelling and reaching our prospective parents through paid search, lead magnets, social media and more. However, what has remained […]