April, 2021Archive for

Marketing Affordability to Break Through the Price Barrier

Webinar: Parents as Ambassadors, Advocates, and Word of Mouth Marketers

Word of mouth is the number one way that parents discover your school. We all know this to be true, yet we do so little to inspire more word of mouth from our current parents. In every focus group or parent survey that I conduct for a school, the power of word of mouth is […]

Webinar: Transforming Your School’s Website to Convert Suspects to Prospects

Your school’s website is your most important marketing and communication tool. Once a parent hears about your school from a friend or searches for schools in your area, they will conduct their research online. There are many key ingredients for your website. Obviously, your website should be attractive and effectively communicate your school. Through the […]

Awareness to Advocacy: Helping Prospective Parents Navigate the Buyer Journey

Webinar: Marketing Affordability to Break Through the Price Barrier

Tuition is one of the greatest barriers for a prospective parent to consider a private school. When they see the published price, the parent may not even choose to take another look. They may not consider the tuition assistance program offered and how this could help them afford the school. For many years, I have […]

Inspiring Your School Community to Keep Your Families Enrolled

Solving for Search and Social

Webinar: Awareness to Advocacy – Helping Prospective Parents Navigate the Buyer Journey

Do you know how a parent makes a decision to select your school? Do you understand their process in the buyer journey? It is critical for admissions directors, marketing directors and school administrators  to understand how parents make their educational choice. As families evaluate education options, they move through sequenced phases called “the buyer journey.” […]

Webinar: Inspiring Your School Community to Keep Your Families Enrolled

Are you concerned about retention? Is your entire school community focused on keeping your current families enrolled? Do you have a retention plan in place? Continued enrollment of your families is the true test of your school. It’s when you begin to discover how satisfied and committed your current parents are to returning to your […]

Leading with Lead Goals