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Admissions

Recruiting Parent Ambassadors — 4 Key Qualities

Recruiting Parent Ambassadors — 4 Key Qualities

With the start of a new school year fast approaching, it is important to consider your parent ambassador program. Your parents are the key to your enrollment and marketing effort. By recruiting a team of parents to help you, you can exponentially increase your reach. One of the first steps you need to take is […]

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Three School Leaders Review the AISAP Summer Institute

Three School Leaders Review the AISAP Summer Institute

The Association of Independent School Admission Professionals (AISAP) hosted their annual summer institute in Baltimore a few weeks ago. I highly recommend that every school admissions and marketing professional consider attending this conference as part of your professional development. While schedule conflicts prevented me from attending this year, several of my Enrollment Catalyst clients attended […]

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9 Mistakes School Leaders Make with Parent Ambassadors

9 Mistakes School Leaders Make with Parent Ambassadors

A parent ambassador program should be part of your enrollment and marketing effort. Over the years, I have seen many successful programs and have helped schools launch and enhance their program. I have also seen mistakes and missteps along the way. The following are nine mistakes school leaders make with their Parent Ambassador Program:

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7 Key Findings from 89 Virginia Independent School Websites

7 Key Findings from 89 Virginia Independent School Websites

This week I had the opportunity to present a full-day workshop at the Virginia Association of Independent School’s (VAIS) Admissions Conference. This organization is comprised of 89 independent schools throughout the state of Virginia. As preparation for my workshop, I reviewed all 89 of their school’s websites. I discovered some interesting findings. 1.  43% of […]

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Three Schools Roll Out the Red Carpet

Three Schools Roll Out the Red Carpet

As I travel and visit schools all across the U.S., I have the opportunity to see schools that stand out—as well as some that don’t. In a crowded school market it is critical for schools to stand out. Donna Cutting refers to this in her book, The Celebrity Experience, as “rolling out the red carpet.” […]

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A Private School Secret Shopping Experience

A Private School Secret Shopping Experience

Recently, I conducted a “secret shopper” project for one of my school clients. I hired an associate to act as a prospective parent in this private school secret shopping experience. She began her search by looking for schools on the Web. Then, she contacted about 7-8 schools through their website inquiry forms and placed phone […]

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A Couple of Admissions and Marketing Rants

A Couple of Admissions and Marketing Rants

There has been something bothering me for a while that I need to get off my chest. There are two things that really bug me in independent and faith-based, private schools. First, it really bugs me when I find a school that has a larger development staff than its admissions/enrollment department. Isn’t it ironic that […]

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It’s Time for You to Get S.M.A.R.T.

It’s Time for You to Get S.M.A.R.T.

This fall, I will be speaking at five events throughout the United States—four sponsored by AISAP and another opportunity at the Strengthening Christian Schools Conference in Dyer, IN (just outside of Chicago). The leadership of your school is looking to you to lead growth and to be a catalyst for your enrollment and marketing effort. […]

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The 6 C’s Strategy for New Parents

The 6 C’s Strategy for New Parents

It’s been a few weeks now since your first day of school and you are likely knee-deep in implementing your strategy for the 2015-16 school year. September is a great time to focus on your new parents. The following are six strategies that you should implement with your new parents now that they are enrolled […]

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Lead Nurturing – It’s a lot like dating

Lead Nurturing – It’s a lot like dating

Think about it. You just talked to a prospective parent on the phone or via email for the first time. The conversation went well and the parent seemed interested in your school. You have just captured a new lead for your school. Now what? I am still surprised when I find a school staff member […]

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