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Branding
Every School Website Must Have this Key Ingredient
Recently, I had the opportunity to speak at the opening session of the AISAP Leadership Summit. Janice Crampton, Executive Director of AISAP, (pictured with me) asked me to speak on brand and how school’s can differentiate themselves in a crowded marketplace. As I prepared for my presentation, I decided to take a very unique […]
4 Brand Lessons to Apply in Your School from In-N-Out Burger
This new year is nearly three months old and I have already been on nine trips to begin work with seven new schools, speak at a conference and go on a family vacation. One of the benefits of my school consulting business is that I get to travel, although sometimes too often. I have been […]
12 Strategies to Turn Around a Declining Enrollment
- rick.newberry@enrollmentcatalyst.com
- Blog,Branding,Enrollment,Leadership,Retention
My entire 25 year professional career has been involved in admissions and marketing in education. For 12 years, I worked at a private university in Michigan and provided leadership to turnaround their declining enrollment. During my tenure, we nearly doubled the enrollment. For the past 13 years, I have worked with independent schools to grow […]
Pittsburgh Steelers, Spirit Wear and Private Schools
Last Christmas I gave each of my boys the choice to go on a weekend trip sometime this year wherever they wanted to go. It was their choice. My youngest son’s first choice was Pittsburgh. Of all the places that he could have picked, he chose Pittsburgh. Why? Well, he is an avid Pittsburgh Steelers […]
Marketing Your School by Giving “Stuff” Away
- rick.newberry@enrollmentcatalyst.com
- Blog,Branding,Marketing,Word of Mouth Marketing
One of the highlights from attending the Word of Mouth Crash Course was all of the free stuff that they gave away. After I registered for the conference, they sent me a copy of the Word of Mouth Marketing book. At the conference, I received a WOM backpack, free book, and two www.wordofmouth.org T-shirts. Andy […]
Seven Branding Mistakes Private Schools Make
Your school’s brand is critical for your marketing effort. In my years of working with private schools, I have seen brands of all types—from terrible ones to those that are outstanding. What is branding? Let me use two of my favorite quotes to define branding: “From a business point of view, branding in the marketplace […]
Four Reasons Why Your School Needs a Facebook Welcome Page
- rick.newberry@enrollmentcatalyst.com
- Blog,Branding,Marketing,Web-based Marketing Strategies
There is so much more to Facebook than posting updates on your school’s wall. Many big businesses and brands have Facebook welcome pages. Only a few private schools have them. I just launched a Facebook welcome page for Enrollment Catalyst. You can check it out at www.facebook.com/enrollmentcatalyst (if you have already “liked” my page you will […]
The Importance of Signage in Marketing your School
I have been on many private school campuses. It always amazes me to find schools with poor signage along the road as well as directional signage on campus that fails to point the prospective parent to the main office and admissions office. In fact, just the other day, I visited a school and parked in […]
The Disney Experience and Your School
- rick.newberry@enrollmentcatalyst.com
- Blog,Branding,Customer Service,Leadership,Marketing
Ten years ago, I moved from Michigan to Florida. I went from gloomy, cold days to the sun and warmth. One of the benefits of living in Florida has been the opportunity to go to Disney World. Since 2005, I have been an annual pass holder. I have now lost count of the number of […]
Two Outstanding Events with Outstanding Results
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Branding,Enrollment,Internal Marketing
One of the things I like best about working with schools across the country is that I get to see new ideas that actually work. Recently, I came across two great events that might help you in your enrollment and internal marketing effort.
