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7 Tips for Success as a New Private School Marketing Director
Several years ago, I worked with Riverside Christian School in Yakima, WA, to hire their first Director of Enrollment and Marketing, Kaleen Goodeill. She was a perfect fit for this position as I provided ongoing coaching for her in her new position. Since then, she now works for North Star Marketing as the Education Marketing Manager. […]
A Couple of Admissions and Marketing Rants
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Leadership,Marketing,Marketing Position
There has been something bothering me for a while that I need to get off my chest. There are two things that really bug me in independent and faith-based, private schools. First, it really bugs me when I find a school that has a larger development staff than its admissions/enrollment department. Isn’t it ironic that […]
An Inside Look at Enrollment Growth at Indian Rocks Christian School
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Leadership,Marketing Position,School Growth
Dr. Don Mayes, Superintendent of Indian Rocks Christian School in Largo, FL, met with me about a year ago to discuss the enrollment situation at his school. For the past five years, the enrollment had declined from 930 students in 2006-07 to a low of 693 in 2010-11. Obviously, he and his leadership team wanted […]